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More about integrating your Facebook and Twitter account with your website

More about integrating your Facebook and Twitter account with your website

If you want to integrate your social media accounts with your website there are a growing number of different techniques you can use that work quite differently. We’re often asked about this so here’s a quick overview…

Contents

1. Directly linking from your website to your Facebook or Twitter page
2. Allowing others to share/like/tweet things on your website with their social media networks
3. Pushing feeds from your website onto your Facebook or Twitter account
4. Pulling feeds from your Facebook or Twitter account onto your website

facebook & twitter badges1. Directly linking from your website to your Facebook or Twitter page

This is one of the simplest and most commonly used techniques across the web. We add a Find us on Facebook and Follow us on Twitter button somewhere on your site (usually in the sidebar or the footer area) that links directly to your Facebook or Twitter page.

Nothing fancy going on here but you give your customers a super easy way to find your social media accounts.

Live examples: Enchanted Maze Garden (Facebook), St Kilda Boat Sales (Facebook and Twitter), GXY Search (Facebook and Twitter)

2. Allowing others to share/like/tweet things they see on your website with their social media friends

I’ve written about allowing people to share your content on their social networks before. Commons tools allow

Sharing
We put some Share tools (like the ones you see at the bottom of this post) onto your website that allow a visitor to share something they like with others in their social network. (If they’re not logged in to their chosen social network and they click on of these they’re prompted to do this).

Because Facebook and Twitter are the most prominent social networks people often just use the specific tools for these rather than the more generic Share tools. Such as…

Liking
A Facebook Like button adds the little thumb graphic and ‘Like’ to your content. When visitors click this on your site it’s added to their Facebook account as a ‘like’. (There’s a whole world of details about how these buttons work and what they show on your website depending on if you’re logged in to Facebook or not and/or whether any of your friends have ‘liked’ the same content but I’m not going there right now).

Tweeting
Very similar to Facebook’s Like. When a ‘Tweet’ button is clicked the content on your site as is posted as a tweet on the person’s Twitter account. Sometimes a count of the number of people who’ve clicked – similar to the number of ‘like’s – is shown. Easy.

Live examples: Our Living Coast (liking), Waldron Smith Management (sharing)

3. Pushing feeds from your website onto your Facebook or Twitter account

I’ve also written about automatically publishing content from your website or blog on your Facebook page before. This means that we set things up so that when you publish a new post or item on your site it will be automatically added to your

  • Facebook page (as either a status update or a shared link), or
  • Twitter account (as a tweet)

It’s important to be careful using this technique – it may also be better to update your social media accounts manually for a more personal touch.

Live example: Numbers Executive Recruitment (finance and accounting jobs posted on their website are automatically cross-posted to their Twitter account).

4. Pulling feeds from your Facebook or Twitter account onto your website

This is the opposite of the above. It means that a stream of content from your Facebook page or Twitter account is displayed on your website.

This is a great option if you have an active Facebook page or Twitter account, but not if you’ve dabbled but found it’s not really working for you (a Twitter stream that hasn’t been updated for two years can make you look a bit sad).

Live examples: AIMEX (Facebook page), St Kilda Boat Sales (Twitter)

Want to talk to us about integrating any of these into your website or for some advice on the best approach for you? Contact us.

Steve is Go4's fearless leader. He designs, codes, project manages and wrestles with his inbox.

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