Go4 Multimedia

RARE Infrastructure

Steve — Thu, 28 Mar 2013 00:03:04 +0000

Complete site rebuild with a large amount of complex data from various sources. We worked with Gateway Financial Marketing on this project. Fully responsive.

HealtheTube

4goooaumgr — Mon, 13 Aug 2012 03:56:44 +0000

An custom online video training portal developed for the Mid North Coast Local Health District. We built MNCLHD their own personal YouTube or Vimeo. With lots of fancy bits included QR code generation, advanced search, ratings, feedback mechanisms. Part of a pilot scheme that may be rolled out across NSW.

Read Coffs Harbour Advocate story here

(HealtheTube is only accessible by Mid North Coast Local Health District staff at this stage).

Altona Life Saving Club

4goooaumgr — Tue, 07 Aug 2012 04:13:49 +0000

RANZCP 2013 Conference

4goooaumgr — Fri, 13 Jul 2012 04:05:13 +0000

Website development of the Royal Australian and New Zealand College of Psychiatrists 2013 Achievements and Aspirations Congress. This website was developed for our long-term client Waldron Smith Management.

Seniors Community Care

4goooaumgr — Mon, 26 Mar 2012 00:03:25 +0000

Website development with positions vacant listing and resume submission functionality.

Aust Historic Shipwreck Preservation Project

4goooaumgr — Tue, 20 Mar 2012 00:06:28 +0000

This website will provide educational information about the excavation of the early Australian-built wooden coastal trader Clarence, wrecked near St Leonards in Port Phillip Bay in 1850. Daily updates will be made via blog posts throughout the excavation.

Bellingen Urban Landcare

4goooaumgr — Wed, 29 Feb 2012 23:05:46 +0000

A redesign for our local landcare group. Bellingen Urban Landcare are an environmental success story who have been regenerating public land in Bellingen since 1995 and the new site showcases maps, photos, news and other information for each of their sites.

Embracia

Steve — Mon, 27 Feb 2012 05:48:29 +0000

Sizeable website with three distinct sections for fantastic aged care and retirement villages operator Embracia. Includes videos from our video production pals 37 South.

Should I register lots of domain names?

Steve — Mon, 13 Feb 2012 06:07:55 +0000

The short answer to this question is: no.

Background

In the ‘old’ days of the internet there was definitely benefit in having blueshoes.com as your domain name if you sold (you guessed it) blue shoes. Search engines ranked you higher if your domain name matched a term someone searched for.

As you can imagine this was very easily rorted – someone owning blueshoes.com didn’t have to have a particularly useful or popular blue shoes website to come up at the top of the search results when people were looking for blue shoes (their website didn’t need to have anything to do with blue shoes). So people ran out and registered domain names related to their product or service. Many businesses created exact duplicates of their websites and launched them using these types of domains alongside their existing websites.

As search engines evolved and got better at giving people relevant results – in the early 200s -they tweaked the way they calculated their rankings and started paying little or no attention to the domain name. Google – who were starting to leave the older search engines eating their dust – then started penalising people for having duplicate content. Penalising as in drastically dropping the ranking for these sites or removing them from results altogether.

If you have more than one domain name and only one website

It’s fairly common for people to own and want to point more than one domain name to their website. Examples include businesses that have changed names or merged with another business and still want their old domain name to redirect to their new website or organisations that want to own the .com version of their country-specific (eg .com.au) domain.

As long as these extra domains are set up correctly using what’s called a 301 redirect – that tells search engines the old domain has been permanently redirected – they aren’t seen as duplicate content or penalised.

If you’re considering buying extra domains to help your SEO

Unless you have good reason to don’t buy extra domain names – they’re not going to help you rank higher on search engines. They can be complicated and expensive to set up correctly.

Unsure? You can always ask…

Roadworx Cufflinks

4goooaumgr — Tue, 13 Dec 2011 05:19:47 +0000

We fell in love with these vintage handmade silver cufflinks made by local Bellingen artist Erwin Rohrl. We spent hours pouring over vintage Gregories & UBD street directories of Melbourne, Sydney, Perth, Brisbane, Adelaide, Canberra & Hobart.

As Erwin says “Every piece has its own story. Form meets function, art meets place – a unique executive gift.”